Early congrats and warm hugs to all the girls as it is the international women day. Even though the tradition initially comes from well known movements in the countries of former soviet bloc, the previous political flavor of this occasion has long been gone and now its just another chance to express love and all the warm feelings to our beloved – women.
For this special day, I have selected the scene of my favorite TV series – the Mad Man. An agency pitch on the lipstick campaign represented in it, provides excellent insight into women’s world (follow the video below). Marketer can really learn something there, about how to make the product proposal appealing to women, the most prospective target group for the next decades to come. Women will definitely drive the majority of purchase decisions, if to neglect the fact that they already do it today! At least indirectly… 
Click here to watch this mad men scene: lipstick pitch
Thanks the author for article. The main thing do not forget about users, and continue in the same spirit.