I wonder how much it really means. Nothing happens without it and even with it everything might go false.
To whom, when & what to signal, should be the key. But you choose to pretend: “I have no clue”.
Hand in-front, poster large, even if nobody, but important guys is about to experience it. Impressions that’s what counts.
To illustrate this weird feeling, there’s one viral clip on Danish language as a communication tool.. or rather problems and opportunities of miscommunication.. if this is a right word at all 
Cheers!
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