Sustainability. Do we really care?

It is not my intent to go in depth with such a explicit and even philosophical question… however I am going to leave it open for everybody to think through and will further continue on more entertaining car manufacturer branding issues. By a coincidence or a faith, yesterday I have stumbled upon several car manufacturer advertising campaigns, focused on environmental issues, namely, Toyota, Honda & Fiat. 

I want to share the links of mentioned campaigns and discuss weather such approach appeals to you. How can all of the mentioned brands suddenly become such “eco”-logical thinker’s & “doers”… Isn’t this transition sort of too fast? Don’t you have that ambiguity feeling inside – “Well what the hell they were doing before?” Moreover, I would like to hear your personal professional opinion on the following campaigns & maybe you can even “pick” your favorite… 🙂 

Toyota Why Not -http://www.toyotawhynot.com/

Fiat Ecodrive software – http://www.fiat.co.uk/ecodrive/

Honda’s Doers -http://www.youtube.com/watch?v=GpAlFnc1ldk (video below)